Most businesses start with an idea that is brought to market. Customers purchase the product or service, and the business begins to grow. Eventually, if the company grows enough, it will acquire ‘value’. And it is that ‘value’ that a buyer will purchase in an exit transaction. This newsletter is written to help business owners think through this cycle of growth as they proceed toward an eventual exit. This newsletter guides thinking about revenues, profit, valuation, and how they will impact your eventual exit.
An Initial Business Focus on Revenue
In the first few years of a business, the business owner(s) are almost always focused on attracting revenue to the new company. Simply put, revenue is the gas that keeps the engine going, without which bills cannot be paid and the enterprise cannot continue. In the beginning, the businesses’ very survival is at stake. At this stage in the business, the owner’s mindset is a myopic focus on revenue. One of the challenges that owners face is the initial transition from generating revenue to accumulating consistent profits.
The Consistent Generation of Business Profits
Once a business is successfully growing – meaning that revenue alone is no longer the daily obsession – there should be a shift in a business owner’s mindset to thinking about company profitability. At this stage, owners need to consider how the revenue the company generates is helping to drive and shape the business profits. Their vision starts to broaden, and they begin to become more strategic in their thinking, seeking to attain higher-quality, more profitable revenue. So, the initial shift from revenue to profitable revenue begins to take shape as the company’s growth depends on profits to fund its increased overhead.
Moving from Consideration of Profitability to Increasing the Value of the Business
At the more advanced stages of a business, owners start to ask themselves, ‘What is my business worth?’ At this point in time, the focus begins to look beyond revenue and profits and starts to look at the company’s value. Here, an owner should consider the ‘quality’ of its revenue and profits. In other words, is the revenue and profit recurring in nature, or is it project-oriented and one-time in nature? Are competitors squeezing margins, or are there high barriers to entry (or other factors) that help protect your margins?
These types of advanced questions indicate a focus on what a future buyer sees when they look to acquire the business. The company’s value increases with protected margins, consistent profits, and organized systems and people. When owners begin to focus on these critical areas, they are only one small step away from asking the ultimate question, i.e., ‘Who will own and run my business next, and how will I benefit and/or get paid the value of the business?’
The Final Step, from Value to Exit
Finally, when the business owner has successfully transitioned their thinking through this entire process, they can begin to focus on their exit. At this point, an owner starts to consider who will pay them for the value that lies within the business. Some owners want to transfer the business to co-owners, managers, or family members, while some want a buyer to pay the highest price. Whatever exit path is chosen, the owner is now thinking about how value will be extracted from the business while the business continues into the future.
A Caveat on Advanced Planning
Ideally, all business owners think about their eventual exit before they begin to build a company. Very few owners will actually succeed in doing this because new businesses are risky ventures, and it isn’t easy to see beyond the survival phase, far enough ahead, to figure out who will want to own the business next. That said, consideration of who will own your business next is always recommended at any stage of the business.
Concluding Thoughts
It is only when the business owner can successfully bring themselves to the highest level of thinking that they are in the position to plan their exit from that business. So, how many owners of privately held companies will advance their thinking this far? That is the ultimate question when considering how many business owners will be successful with their exits, and we hope that this newsletter provides a bit of guidance for your thinking toward a successful exit.
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